As of April 1, local readers of the Atlanta Journal-Constitution will no longer find their newspaper for sale at the usual convenience store, coin box, or other outlet.
In a February 15 letter to readers, AJC publisher John Mellott announced the pullback of the paper’s distribution area to 73 counties, mostly in Georgia, centered around the metro Atlanta area. The AJC daily print edition will no longer be available in such Georgia cities as Augusta, Columbus, and Savannah, and it will be completely withdrawn from the states of Alabama, Florida, and South Carolina. Readers in those respective markets must place mail subscriptions in order to read the print edition, or perhaps visit a local library which maintains a subscription.
(Your USCA Library offers the Sunday edition in hard copy.)
What once was the major regional newspaper covering the Southeastern United States – - its longtime motto being “we cover Dixie like the dew” – - thus becomes a much more local enterprise.
Along with the distribution cutback, the publisher also announced workforce reductions, a realignment of printing facilities, and a major refocusing toward the AJC’s digital edition.
What is going on with the printed newspaper business? Even the publisher of the New York Times recently stated, “I don’t know whether we’ll be printing the Times in five years.” Readership is dropping, as is advertising revenue. Critically important classified ad income is especially down, as the classifieds transition to the internet. The drop off has been cushioned to a degree by an uptick in readership of online newspaper editions. The Newspaper Association of America reports that online newspaper visits jumped by nearly one third between 2005 and 2006. But the Pew Research Center for the People and the Press in 2006 estimated that only 14% of newspaper readers ever view an online version. And overall daily newspaper readership has dropped during the last decade, according to Pew, from 50%of the public reading a print newspaper, to 43% today for both print and online readers combined.
And where else does the public go for its news and information needs? The aforementioned Pew Study reports that 54% watch local TV news (down from 77% in 1993), 34% watch cable TV news(about the same as the earliest figure available, 33% in 2002), and 28% view nightly network news (way down from 60% in 1993.) Radio news listenership dropped to 40% in 2006 (down from 47% in1994), and online news visits rose to 31% from 2% in 1995. Sad to say, but according to Pew, 19%of Americans in 2006 received no daily news from any source at all, and that is up from 10% in 1994.
And so, we bid farewell to the Atlanta Journal-Constitution as it makes its retreat from the outlying territories. The AJC’s long 138-year history and 9 Pulitzer prizes attest to its significant role in the story of Southern print journalism. However, there has never been a guarantee that newsprint will remain the chosen format. Friend, when was the last time you stopped at the local newsstand for your daily clay tablet, papyrus scroll, or parchment page?
The Pew Research Center for the People and Press released its biennial news consumption research study in 2006. It can be found online at:
http://people-press.org/reports/display.php3?ReportID=282
Posted by Tom Hobbs, Reference Librarian, USC Aiken Library TomHo@usca.edu
