Buried within the May 17, 2007, New York Times (Arts section) appeared the news of the regrettable suspension, and possible termination, of the American Heritage hardcopy magazine edition. Effective with the June-July issue the publication will be on indefinite hold, according to editor Richard F. Snow. A simultaneous announcement appeared at the publication website from Frederick E. Allen, editor of AmercanHeritage.com and managing editor of American Heritage. The Forbes owned magazine will continue to maintain a web-based edition for the time being. A full archive of past issues, along with other online only features, may be found there.
American Heritage, founded in 1954 by three ex-Life Magazine staffers, remained advertisement free until 1982, when economic realities forced abandonment of the policy. Costs were met through steep subscription fees – - $10.00 per year payable in installments. Covers were hardback and clothbound with color paintings on front. That format endured until 1980 when hardcover editions became optional for subscribers only. In spite of the shift to advertising acceptance, the magazine failed to prosper except for a high point in the mid-1960’s. It was sold to Forbes in 1986, bounced back for a time, but by the late 1990’s was faltering again. According to Scott Masterson, a Forbes vice president and president of American Heritage, the magazine experienced a further downturn in the post 2001 magazine business environment and has had difficulty recovering its business fortunes. Despite a mid-decade refocusing of appeal toward the baby boom generation, Forbes has “been carrying us for a while,” said editor Snow.
Aficionados of American Heritage ( “everything a magazine of popular history should be.” according to Pulitzer Prize winning historian Arthur Schlesinger, Jr.) would do well to consult the full May 17, 2007, New York Times article by Charles McGrath, “Magazine Suspends Its Run in History.” It is as much an overview of this history magazine as a whimsical profile of current editor Richard F. Snow.
The New York Times is available in full text through the USC Aiken Library databases, or you may consult your librarian.
Posted by Tom Hobbs, Reference Librarian, USC Aiken Library
